What are the advantages of using your Ad Network?

Our networks give you the comfort of knowing that your ads will ONLY be on a “curated” list of specific, geo-targeted, blue-chip and lifestyle sites which provide content that has shown to be effective and interesting to your target user.

Furthermore, your ad units will, at your direction, but at no additional cost, gain Spongecell interactivity, meaning that you will be able to garner email database opt-in sign-ups; download a PDF brochure; show a sampling of your content via video, audio, or slideshow; allow a direct FaceBook wall post, send a Tweet, and more. Samples are available via this link.

How cost-effective is CASE Ad Network?

Our CPMs are among the lowest, if not the lowest, for a transparent blue-chip network that offers site-level reporting, for specific, geo targeted audience niches within arts, culture, education, and related content segments.

What is the minimum buy on CASE/CAUSE NETWORKS?

$7500 is the current minimum buy, and it includes 869,000 impressions, as well as the conversion of your creative to Spongecell interactive technology, as well as ongoing reporting and campaign management. Prepayment is required for new advertisers.

How long will the campaign run?

The average duration is 3-5 weeks for a minimum buy, but adjustments can be made on a case-by-case basis to achieve any goal of your campaign.

How will I be able to monitor the effectiveness of my banner ad campaign? What kind of performance metrics will be available to me?

Advertisers can see their campaign’s performance, on-demand. Metrics include standards like Click Through Rate (CTR), but more importantly extend to Mouseover Rate, Interactivity Rate, Inter-banner click rate, eCTR (Effective CTR, measuring clicks within the banner as well as to your site); screen/video completion, and more—all of which helps an advertiser understand the performance of the creative and allows them to make adjustments and improvements in order to enhance performance. Tweaking and optimizing the creative is included in the cost and is done on-demand, within reason.

Will I know which sites the banners have been on?

Yes. Site level reporting is standard in all CASE/CAUSE network campaigns, meaning you will know exactly how many impressions ran on each site within the site list, on demand, though most advertisers prefer to see this on a weekly basis.

Will my ads be spread evenly across all of the sites in the network I chose?

No, not necessarily. Your ads will be placed on the sites within your chosen network with available inventory at the time your campaign runs. This fluctuates minute-by-minute, and is based on market conditions, so the distribution of your ad placement will depend on that, though most advertisers see a strong mix of placements, and value the ability to enhance their direct, contextual buys with a diversified multisite approach that will help surround their target user organically. Furthermore, once the campaign is up and running, adjustments can be made so that we optimize towards the best producing available inventory that reaches your target user based on performance.

Where on these sites will my banner be displayed?

Placement varies across the site list and depends on advertising volume and, again, market conditions. Advertisers can expect to be on a mixture of homepages, section front pages, and internal/article level pages.

I already make direct ad buys with some of the sites on your list. How will this affect my campaign with those sites?

A campaign on our networks will support a direct buy with any of the sites, allowing an advertiser to better organically surround their target user. You may get some inventory on the sites that you bought directly due to the fact that many websites have more traffic than their internal sales force can possibly sell, so it is made available by those sites through an “exchange” market for a much lower CPM to businesses like CASE/CAUSE. This process is largely invisible to sales reps who sell advertising directly.

Can I opt out of some sites from this list so as to customize my campaign?

Yes, Advertisers can exclude 1-5 sites from the network(s) they are on if they feel it is not where they want their banners to be, for whatever reason.

PROCESS

How long will it take to get going usually?

From submission of Insertion Order and ad creative, it takes approximately 7-14 days to go live, depending on the Advertiser’s approval process. Rush campaigns are available upon request for a premium.

What materials do I have to provide? What are the banner sizes and specs?

Our networks use standard sized, non-expanding leaderboard (728×90 pixels), square (300×250 pixels) and skyscraper (160×600 pixels) ads. In most cases, campaigns utilize all three in order to avail themselves of the best inventory available.

Advertisers need to supply static (GIF or JPEG under 20K) and/or flash ads (SWF or FLA files under 40K), along with a storyboard or description of the functionality desired.

For information on the Spongecell interactivity, details are available here.